Stem · 180 units
The vertical axis of the mark — the full height of the monogram.
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Case · AydaEda, Mamedkala · 2026
AlocalYandex.Eda.
A digital aggregator for a small Russian town. Catalog, search, delivery — built on Crocolead.
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0building
0venues
0channels
0cart
0platform
Buynakskogo St. · Mamedkala · Dagestan
3 · Storefront
Catalog, cart, delivery.
A full local aggregator — venues, search, cart, payments, delivery, reviews. Works like Yandex.Eda, but for a single town.
Two venues live today — Kinder Club (a restaurant and café) and Фасоль (the neighbourhood grocery). Both at Buynakskogo St., both well-known in Mamedkala. AydaEda is the shared shopfront they sit under.
«Today’s pick — what’s cooking now, what we’re ordering today.»
aydaeda.ru, May 2026aydaeda.ru
Специмен 01 · aydaeda.ru
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01 / 05
4 · Venues
Two formats, one shopfront.
Two venues live on the platform today. Each has its own name, catalog, and section inside AydaEda. New venues onboard without a release.
Buynakskogo St. · Mamedkala · Dagestan
5 · One venue's brand
The Kinder Club mark.
One of the brands inside AydaEda. Two arms, one junction — two floors, one stairwell.
Single junction · 50%
Both arms meet the stem at one point. In the building, the stairwell plays that role.
Upper arm · +58°
Reaches up and to the right. Kinder Club, second floor.
Lower arm · −58°
Reaches down and to the right. Фасоль, first floor.
v1.0 · 2026 · approved
7 · Architecture
One cart, multiple venues.
Тезис
«One cart, one order, two venues.»
8 · Platform
Three platform features.
Спецификация 01 · Visual editor
On-page editing
Edit the site directly from the page. Every change shows up immediately — no publish step.
- Where
- Home, menu, design
- How
- Inline, no modal
- Release
- Crocolead 2.4 · March 2026
Available in Crocolead today
Артефакт 01visual-editor
Спецификация 02 · One engine, many sites
One backend, many tenants
The same server runs aydaeda.ru and demo-partner.crocolead.ru. Universal platform, not tied to one client.
- Domains
- aydaeda.ru, *.crocolead.ru, custom
- Tenants
- 1 live · N in development
- Backend
- api.crocolead.ru · one cluster
Partner launch · May 2026
Артефакт 02manifest-renderer
Спецификация 03 · Cross-tenant cart
One cart, two venues
Khinkali from Kinder Club and juice from Фасоль — in the same cart. One order, one payment, shared analytics.
- Per order
- Up to N vendors in one cart
- Payment
- One charge, revenue split
- Analytics
- Per-venue breakdown
Built for this case study
Артефакт 03cross-cart
No third-party services. Crocolead platform standard.
9 · What's inside
The full delivery scope.
10 позиций · 3 раздела
I·Storefront
What the customer sees
Public surfaces — the things a shopper's hand lands on.
- 01aydaeda.ru — responsive, desktop + mobile
- 02Custom domain and storefront branding
- 03PWA with push notifications and home-screen install
II·Commerce
How the shop runs
The sales engine — catalog through payment to review.
- 04Venue and product catalog with search and filters
- 05Cart, checkout, payments, delivery tracking
- 06Customer profile, order history, reviews
- 07Admin panel — content edits ship without a release
III·Brand
What the shop remembers
Identity for the platform and partner venues on it.
- 08AydaEda identity — logo, palette, typography
- 09Kinder Club brand bundle as a partner venue
- 10Фасоль — METRO Cash & Carry partner-standard compliance
1× khinkal (Kinder Club)1× juice (Фасоль)1× khinkal (Kinder Club)1× juice (Фасоль)
10 · Next
Want one for your town?
From 15,000 ₽. Turn-key. 5 working days.
AydaEda is built entirely on Crocolead. No third-party services.
Colophon
Typography
- Cormorant Garamond · display
- Geist · text
- JetBrains Mono · monospace
Palette
- Orange#f97316
- Charcoal#1B1715
- Ivory#F4EFE7
- Citrus#F3C544
Platform
- Built on Crocolead
- No third-party services
Case
- Q1–Q2 2026
- Mamedkala, Dagestan
kinder · 2026